What’s the key to making irresistible advertising that builds business? The goal is to craft advertising that doesn't just capture attention but resonates deeply with an audience, stirring something within them that compels action. That's the magic or the art of creating advertising with customer appeal. So how do you go about it?
Read MoreI would argue that critters or characters can play a bigger role today than ever by adding storytelling value and creating a memorable, ongoing and relatable brand identity. Here are some ways they can contribute to your advertising.
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