What’s the key to making irresistible advertising that builds business? The goal is to craft advertising that doesn't just capture attention but resonates deeply with an audience, stirring something within them that compels action. That's the magic or the art of creating advertising with customer appeal. So how do you go about it?
Read MoreI would argue that critters or characters can play a bigger role today than ever by adding storytelling value and creating a memorable, ongoing and relatable brand identity. Here are some ways they can contribute to your advertising.
Read MoreThink about this for a moment. It is a very big idea.
In marketing it is really important to grasp this concept. It comes down to finding your audience and delivering a relevant message to them. Uniquely to them. Or as Seth Goden puts it: “Who is it for and why does it matter?”
I’ve come to learn and appreciate that it is about identifying and deeply understanding the cultural frame of your audience.
Read MoreOften, we hold perceptions about how the world 'should' function, which can lead us down suboptimal paths in our fundraising. The key to winning lies in aligning our strategies with the realities of the world and using this alignment to maximize fundraising success.
Read MoreNumber 10 in a series of 10 things you can do to help you develop a really successful fundraising program. This is about the importance of Donor Segmentation and how you can use it to increase relevance and raise more money.
Read MoreNumber 9 in a series of 10 things you can do to help you develop a really successful fundraising program. This is about the importance of Donor Lifetime Value (DLV) and how to use it to elevate your acquisition efforts.
Read MoreVideo tribute to the city and people of Chicago
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