Blog

Often, we hold perceptions about how the world 'should' function, which can lead us down suboptimal paths in our fundraising. The key to winning lies in aligning our strategies with the realities of the world and using this alignment to maximize fundraising success.

Number 10 in a series of 10 things you can do to help you develop a really successful fundraising program. This is about the importance of Donor Segmentation and how you can use it to increase relevance and raise more money.

Number 9 in a series of 10 things you can do to help you develop a really successful fundraising program. This is about the importance of Donor Lifetime Value (DLV) and how to use it to elevate your acquisition efforts.