Video #1 in Nonprofit Series: Tension in Video Storytelling

Tension is the essential ingredient in great storytelling that keeps a reader, viewer or listener engaged. In this video I discuss how nonprofit organizations can use tension to great effect in video storytelling. This leads to an emotional response from the viewer, which is the key to more successful fundraising efforts. I made this video in my capacity as VP of Business Development at BEHOLD; a team of very talented videographers and editors who bring stories to life in memorable and compelling ways.